Inbound marketing not only generates and distributes content, but also thoroughly studies the needs and preferences of potential customers (people who have already provided us with their contact, generally through a form) and seeks to fully cover these needs to reach turn these contacts into satisfied and convinced customers. content marketing mask Content MARKETING OR CONTENT MARKETING: IT IS NOT THE SAME AS INBOUND MARKETING. Origins of the term We find the first references to this way of attracting clients in the work.
Permission Marketing” (1999) by Seth Rodin . Later, in 2005, the term inbound marketing was created by Brian Gilligan CEO of Hubspot and Dharma Shah . Both published in 2009 the first book with this name: “Inbound marketing: Get found using Google, Social Media and Blogs” . Today, almost Fax Lists a decade after the publication of this work, the term inbound marketing is still in full force and its methodology is adopted every day by the marketing department of numerous companies that are struggling to improve their sales opportunities.
The inbound method in 4 basic steps attract convert close retain This scheme clearly defines what an inbound marketing strategy consists of . We speak of a chronological sequence in our relationship with the client, divided into 4 phases: 1/ ATTRACT It's not about attracting just anyone, but those who are most likely to become leads . To do this, first define your buyer persona , who is a representation of your ideal client, and then offer them content that is relevant to their interests through blogs and social networks . 2/ CONVERT Once visitors are attracted to your website, identify their needs by establishing a dialogue with them through forms, meetings, messages or a CRM ( Customer Relationship Management ) system. Knowing their needs will allow you to turn them into qualified leads.